The defending World Champion San Francisco Giants are more popular then ever in and around the Bay Area, and they have the numbers to prove it. The G-Men have entered into rarified air on Comcast SportsNet Bay Area and are now on pace to set multiple ratings benchmarks for the season. The team is on track for the highest-rated season in the network's 21-year history with the Giants, averaging a 4.95 household rating (equivalent to an estimated 124,938 households in the San Francisco/San Jose/Oakland areas) a game, a 43 percent increase comapred to the first half of the season in 2010. Comcast SportsNet is also on pace to eclipse its previous season-high average household rating record of 4.24 that came during 2010's championship run. Make the jump to learn more about how the Giants are destroying TV rating records.
Here are some more crazy good numbers put up by the Giants and CSN Bay Area:
- Of the 72 Giants games televised on ComcastSportsNet BayArea, 48 telecasts have been #1 in average households during the market time period and 23 other broadcasts have been ranked #2.
- Already this season, 21 Giants telecasts on Comcast SportsNet Bay Area averaged at least a 6.0 household rating. Only 18 games in the last five years averaged a 6.0 or higher.
- Currently, 38 Giants telecasts on Comcast SportsNet Bay Area averaged at least a 5.0 household rating. In 2010, only 34 games averaged at least a 5.0 rating.
- The July 8 Giants/Mets game registered a season-high 8.2 average household rating (approx. 207,000 households).
- Ratings in key advertising demographics have posted increased numbers, including Adults 18-49 (1.80 avg., up 37% from last season at the All-Star break), Adults 25-54 (2.11 avg., up 39% from last season at the All-Star break), Men 18-49 (2.39 avg., up 25% from last season at the All-Star break) and Men 25-54 (2.71 avg., up 25% from last season at the All-Star break).
- In addition, "Giants Pregame Live" (up 50%), "Giants Postgame Live" (up 54%), "SportsNet Central" at 6 p.m. (up 122%) and 10:30 p.m. (up 95%), and "Chronicle Live" at 5 p.m. (up 67%) have delivered significant rating gains compared to last season at the All-Star break.
Needless to say, it's good to be the champs.