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Oakland Coliseum Complex Agrees To Naming Rights Deal With Overstock.com

In an effort to generate more revenue for the city, county and I'd assume the two teams involved, the folks in charge of the Oakland-Alameda County Coliseum (the artist formerly known as McAfee Coliseum, even more previously known as Network Associates Coliseum) have apparently come to terms with Overstock.com to rename the stadium either Overstock.com Coliseum or O.co Coliseum. Overstock.com is changing their name to O.co and will likely use that name at the Coliseum at some point in the near future. The deal is worth $7.2 million over the course of six years.

The deal itself still needs to be approved by the authority that owns the stadium and surrounding complex. The entire Coliseum complex includes the stadium and Oracle Arena. The complex is jointly owned by the City of Oakland and Alameda County, and managed by the Oakland Coliseum Joint Venture (OCJV), owned in majority by SMG. Oakland and Alameda County will look to approve a deal that comes in far below what was hoped for when the naming rights were put back up for sale. The city and county hired Premier Partnerships in 2009 to sell the deal and folks seemed to be hoping for $4 million per year. I'm guessing they were hoping the economy would have sufficiently improved to get that kind of deal. It apparently has not.