College football recruiting is a fickle business. You're dealing with 17-18 year old highly impressive football athletes who are being. Securing their commitment to your program is not an easy thing to do for the majority of programs, and they often have to result to unsavory methods to ensure commitment of the best of the best.
Well, unless you're the USC Trojans. In which case, you can have subtle promotions like this one.
(via USCAthletics)
To be fair, this whole event will help fund the Physically Challenged Athletes Scholarship Fund. But still, how do you compete recruiting wise with that? USC football players and staff getting to push around some of the most attractive women on the West Coast through the McDonald's Swim Stadium? What's the next step, a snowball fight and hot cocoa with the Oregon dancers on a cold winter's night in Eugene?
For more on the Swim With Mike charity event, click here. For more photos of the Song Girls (possibly NSFW, depending on your company policy of scantily clad cheerleaders), click here. I'm fairly sure you will click on both links with equal regularity.