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Linsanity Trademark To Be Fought For

Jeremy Lin is a great story. He's inspired a whole nation to go crazy over his rags-to-riches story in the basketball mecca.

However, there's always the usual downside. These type of sporting phenomena attract all the usual suspects, the craven opportunists. The people that you would rather not meet in real life, for fear that you will live with the constant need to take a bath.


Scott Soshnick and Mason Levinson of the Washington Post have more.

Linsanity has reached the U.S. Patent and Trademark Office as Jeremy Lin continues to lead the New York Knicks’ winning streak.

Yenchin Chang, a 35-year-old Alhambra, California, resident, was the first of two people to file a trademark application for the term "Linsanity." The catch phrase is being used to describe the frenzy surrounding the Knicks point guard who got a 3-pointer in the last second to seal a 90-87 win against the Toronto Raptors last night.

For those wondering why people are fighting for the name and why it's become so important, Linsanity rhymes with insanity. I'm presuming because everyone believes Lin is a madman who has sold his soul to the basketball gods to acquire the skills necessary to drive past Derek Fisher and shoot game-winning threes over the majestic defense of Jose Calderon. This is the only logical explanation.

To talk about Linsanity with Knicks fans, head to Posting and Toasting.