We've discussed on this site how crucial it would be for Alex Morgan to start earning crucial endorsements for her efforts as a burdening international soccer star. It looks as if Morgan and her teammates have been rewarded with their first big deal post-World Cup, and Morgan's first real endorsement as a pro. Michael McCarthy of USA Today reports that Bank of America has signed Morgan, her goalie Hope Solo, and her seasoned veteran/fellow forward Abby Wambach on to their team, and they will be participating in a charitable program at their Chicago Marathon in October.
This is a crucial stepping stone for Morgan in her transition to stardom, and hopefully will be the first of many marketing deals that'll come Morgan's way. The prized sponsor would be Nike, because their distribution is global, and they'd be able to market her brand all across the soccer-loving world. This could provide the international audience women's soccer could desperately use to help boost women's American soccer here.