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Tiger Woods Signs Endorsement Deal With Rolex

Former number one in the world Tiger Woods announced Wednesday his signing of a new endorsement deal with Rolex, in essence replacing his previous watch deal with Tag Heuer that recently came to an end. Terms of the deal were not disclosed.

The deal came the same day Tiger returned to competitive golf at the Frys.com Open, where his agent Mark Steinberg promised more deals to come. This marks the biggest endorsement he’s received since his life become fodder for the masses to feed, and somewhat an earmark in his post-scandal career.

“This makes a big statement,” Steinberg said. “I think this shows me where people are with Tiger Woods.”

Steinberg noted that this would be the first of a “couple of announcements” related to endorsements forthcoming, including a new deal the ad space on Tiger’s golf bag. He has had his Tiger Woods foundation logo on the bag since his deal with AT&T ended.

Swiss-based Rolex said this about their new relationship with Woods:

“Rolex is convinced that Tiger Woods still has a long career ahead of him, and that he has all the qualities required to continue to mark the history of golf.”

Tiger missed most of the season dealing with injuries to his left leg, though will walk between the ropes four more times this year: the Frys.com Open, the Australian Open, the Presidents Cup and the Chevron World Challenge, his own tournament.