Months after the San Francisco Giants took home their first World Series title, they are still racking up awards.
The Sports Business Journal held their fourth annual Sports Business Awards last night, and the Giants took home the prize of Professional Sports Team of the Year for their excellence and outstanding achievements in 2010. The team that was looked over all year long and won the title as an underdog gladly will take the recognition, and the Giants front office deserves a lot of credit for their work promoting and expanding the Giants brand last year.
Giants President Larry Baer was in attendance ast night for the awards in New York City last night, and accepted the award on the team's behalf. Here's the link to his interview talking about how the business of baseball has grown and morphed to what it is today, and how the Giants have incorporated fans and partners to make the team more open to the people who support them.
"We are pleased to honor the visionaries who are driving the sports industry with our fourth annual Sports Business Awards," says Richard Weiss, publisher of the SportsBusiness Journal and SportsBusiness Daily. "The winners and nominees being honored tonight are pushing innovation with smart thinking and creative approaches."
The Giants were nominated alongside New York Jets, Pittsburgh Penguins, Orlando Magic, and Ganassi Racing for the award.