Super Bowl ads 2013: SodaStream airs softer ad after CBS rejects spot that attacks Coke, Pepsi

Jack Gruber-USA TODAY Sports

SodaStream's advertisement during Super Bowl 47 is actually a cut-down version of an ad that CBS rejected late in the ad review process.

SodaStream has long gone after traditional soft drink makers in their advertisements, saying the at-home soda maker can save millions of plastic bottles a year and save users plenty of money if they buy the product. So during this year's Super Bowl, it's not surprising that SodaStream quotes a figure that says it could save 500 million bottles alone on game day.

People use the SodaStream, and the traditional 20-ounce bottles we've all grown accustomed to start popping at the most inopportune times.

For more Super Bowl coverage, check out Niners Nation and Baltimore Beatdown

But this ad, which shows attractive people using SodaStream, which has seen its popularity grow around the United States in the last few years, is actually a softer version of the commercial the company initially wanted to show consumers during the Super Bowl.

That commercial included two overly competitive Coke and Pepsi delivery guys racing for the automatic sliding door of a supermarket, only to have their soda bottles pop before they get inside because the SodaStream is taking over.

Reportedly, this version of the ad made CBS uncomfortable, so they asked SodaStream to revise the commercial, which they did. In fact, the ad creators were forced to simply tweak an older commercial for the game, which is the commercial you see above.

Trending Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SB Nation Bay Area

You must be a member of SB Nation Bay Area to participate.

We have our own Community Guidelines at SB Nation Bay Area. You should read them.

Join SB Nation Bay Area

You must be a member of SB Nation Bay Area to participate.

We have our own Community Guidelines at SB Nation Bay Area. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.